What is Digital Signage at UBC?

Digital Signage refers, collectively, to the installation of flat-panel displays (TV’s) for the dissemination of information to the campus community. The Digital Signage project aims to bring together these individual displays via a common content management system.

Why a common system?

A common system allows for messaging to be shared across the university, including the ability to facilitate the delivery of emergency information. Further to this, the use of one system allows for integration with other university systems to benefit all clients of the service.

Who can participate?

Any UBC department or unit that is considering installing digital signage may participate in the Digital Signage project. If you don’t own signage you can still provide content for the network – see our content submission page for more information.

The Digital Signage team

Communications & Marketing

  • Rick Hart, Director, Brand and Marketing Communications, Communications & Marketing, Business Owner
  • Jamil Rhajiak, Communications, Functional/Technical Administrator (Communications & Marketing)


  • Wilson Lo, Project Manager, Technical Lead
  • Shaun Filwok, AV Manager
  • Kirk Macdonald, AV Project Manager
  • Octavian Jurca, AV Project Manager

A Brief History

With the procurement of a large outdoor digital sign and the need for a way to manage content on it, three campus units came together to solve the problem. UBC Public Affairs, UBC Media Group, and UBC IT worked on content, management software, and the infrastructure to support the software – subsequently, it became clear that digital signage offered amazing versatility in our ability to communicate with the UBC community and really needed further exploration and support.

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