Why we need guidelines for digital signage
UBC strives to present a consistent public identity by communicating across all its audiences–both external and internal–in a deliberate way. This communication becomes part of a deeper identity, signaling a willingness to be visible, interactive and accountable. Design guidelines have been developed to assist content managers and creators to develop effective digital communications. Communicating a wide range of messages across a digital signage network is a challenging task that requires a program and guidelines in order to maintain integrity across the signage system. In addition to visual consistency, there are efficiencies to be gained through an effective workflow.
Digital Signage provides a powerful and highly visible opportunity to communicate messages across the university. This means that the digital signage network will be critically evaluated by audiences based upon its content quality. Within a standard of quality, the more diverse the content the greater the interest and engagement of our audiences.
Contents
Appendix: UBC Digital Signage Glossary of terms used throughout the guidelines.
Section 1: About the UBC Digital Signage Program
Section 2: Communication Standards for Digital Signage
Section 3: Design Guidelines for Digital Signage
Section 4: Content Specifications for Digital Signage
Section 5: Content Management for Digital Signage
Section 6: Resources
Section 7: UBC Brand Overview
Templates are available to download.
UBC Public Affairs would like to thank the following faculty and units for their contributions in the development of the Content and Design guidelines:
UBC Faculty of Arts
UBC Information and Technology
UBC Media Group
