Why we need guidelines for digital signage
UBC strives to present a consistent public identity by communicating across all its audiences–both external and internal–in a deliberate way. This communication becomes part of a deeper identity, signaling a willingness to be visible, interactive and accountable. Design guidelines have been developed to assist content managers and creators to develop effective digital communications. Communicating a wide range of messages across a digital signage network is a challenging task that requires a program and guidelines in order to maintain integrity across the signage system. In addition to visual consistency, there are efficiencies to be gained through an effective workflow.
Digital Signage provides a powerful and highly visible opportunity to communicate messages across the university. This means that the digital signage network will be critically evaluated by audiences based upon its content quality. Within a standard of quality, the more diverse the content the greater the interest and engagement of our audiences.
Appendix: UBC Digital Signage Glossary of terms used throughout the guidelines.
Section 1: About the UBC Digital Signage Program
Section 2: Communication Standards for Digital Signage
Section 3: Design Guidelines for Digital Signage
Section 4: Content Specifications for Digital Signage
Section 5: Content Management for Digital Signage
Section 6: Resources
Section 7: UBC Brand Overview
Templates are available to download.